Join us in 2021

Mechanical marvels

Explore the contribution of craftsmanship to the automotive world

The craftspeople at the heart of the restoration and creation of luxury cars

Discover how the skills of European master artisans contribute to the automotive world in this fascinating exhibition. Whether assembling a 12 cylinder engine, hand painting bodywork, hand stitching car seats or customising interiors, the hand of the artisan has always been essential to the creation of luxury cars. Visitors can see how the master restorers from the Italian workshop Cremonini Classic breathe new life into magnificent vintage cars. At the other end of the spectrum, Lamborghini will reveal how fine craftsmanship is synchronized with 4.0 technology to create a state-of-the-art supercar. Special attention will be given to a young generation of artisans, designers and engineers, who will be called on to collaborate on a unique project.

Restoration and innovation

The two souls of car craftsmanship

Witness the art of car restoration in live demonstrations on two exceptional cars: the three-seat Ferrari 365 P, which belonged to Giovanni Agnelli, with its wooden dummy by Pinifarina, and a Lamborghini Miura SV. Come up close to a Lamborghini Aventador, a supercar of the future, it is a masterpiece of design and cutting-edge mechanics, which combines both technological innovation with artisan skills.

The three-seat Ferrari 365 P, which belonged to Giovanni Agnelli being restored by a master artisan from Cremonini Classic. The Lamborghini Aventador, receiving the last touches from a skilled craftsman at Lamborghini.

Simon Kidston

Based in Geneva, Switzerland, Simon Kidston is a world expert on cars. He began his career in the car auction department at Coys in London, before co-founding Brooks (now Bonhams) Europe in Geneva, spending the next decade staging high-profile car sale events. In 2006 he set up an independent consultancy for motor car collectors around the world. He has been involved in several heritage events for historic cars including Cartier Style et Luxe Concours d’Elegance at Goodwood, UK, and the Concorso d’Eleganza Villa Este in Italy. He also writes a monthly column for Classic Cars magazine.

Stefano Micelli

An authority on Italian artisanal craft, Stefano Micelli is Professor of Business Economics and Management at the University of Venice, Ca’ Foscari. Since 1999, he has served as the director of TeDIS – Venice International University’s research centre focusing on innovation in small to medium sized industrial companies. His academic work has centred on the evolution of Italian artisanal craft and its future manufacturing potential. In 2012, he received the ADI Design Index prize for his authoritative analysis of Italian artisanal craft, Futuro Artigiano.